WanderWise Activity App
Explore your city with playful guidance from Fenwick.
Role Visual and UX Designer
High-level overview shown here. Full artifacts and deeper insights available upon request.
Overview
WanderWise is a delightful app designed to inspire urban dwellers to discover new adventures effortlessly—guided by Fenwick, your charming companion who evolves as you explore.
Outcome:
Built to reduce choice fatigue and inspire joy through small, personalized adventures.
Combines product thinking with character-led visual storytelling.
Competitive Landscape & Unique Positioning
WanderWise blends gamification, emotional connection, and simplicity to uniquely motivate and delight.
Key App Screens
WanderWise balances playful storytelling with practical UX. Each screen was designed to reduce friction and reward progress, using motivational microcopy, thoughtful hierarchy, and character-driven engagement.
Whether you're unlocking a new reward in Fenwick’s Room or earning a badge in your Travel Log, every interaction is grounded in clear purpose—and just enough charm to keep you coming back.
Visual Design Language
WanderWise is designed to feel friendly, modern, and easy to navigate—blending playful charm with clean UI.
Illustration style: Flat, minimal, and expressive, with warm lighting and clean linework.
Color palette:
Soft greens and warm oranges create warmth and curiosity.
Neutral grays and creams support clarity and calm.
Typography: Inter, chosen for its legibility and contemporary feel.
UI elements: Rounded shapes and subtle shadows make the interface feel tactile without distraction.
This visual system keeps things cohesive, engaging, and light—making exploration feel rewarding, not effortful.
Summary
This was a self-directed concept project built to stretch my visual storytelling and explore playful motivation in UX. If you'd like to hear how I'd evolve this into a real product or how I choose which details matter most, let’s talk.
